Ana Maria Soares

School of Economics, and Management and Political Science & iBMS – Centre for Research in Business, Markets & Society, University of Minho, Portugal

Ana Maria Soares is an associate professor with habilitation at the School of Economics, and Management and Political Science, University of Minho (EEG-UMinho), and a member of iBMS – Centre for Research in Business, Markets & Society, University of Minho, Braga, Portugal. Her research interests include voluntary simplicity, the impact of virtual assistant technologies, social networks, and marketing for higher education.