Lucia A. Reisch

El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School, United Kingdom

Lucia A. Reisch is the inaugural director of the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School in the UK and a professor of behavioural economics and policy for sustainable development. Her research focuses on the theory and application of behavioral insights to promote behavioral change in individuals and organizations to promote sustainability.